Lotta Maija is a visual and surface designer from Helsinki, Finland. Her distinctive fruit and floral illustrations come to life in playful patterns on various products ranging from stationery to home textiles and fashion. Her lighthearted and sweet style is inspired by all things organic and cute.
Lotta Maija’s Macarena illustration is printed on the classic Pure Waste hoodie which has raglan sleeves, a straight cut and a low hem. The inside is soft, brushed knitted fabric. The generously sized hood has drawstrings, which are made from excess knitting machine yarns to reduce waste. The hem and sleeve openings are ribbed. This unisex model is sold using men’s measurements. Model is using size M.
This sweatshirt has been responsibly manufactured in our factory in India. The logo is printed in Finland.
Made of 100 % recycled raw materials.
• 60 % recycled cotton • 40 % recycled polyester
Please note that our recycling process is not entirely clinical and our products may contain small amounts of different coloured fibers. In dark colours, fibers of different colours do not stand out, but in light colours they are more easily visible. For us, these little coloured fibers in our fabric are a feature that reminds us of the uniqueness and origin of our products.
• Washing temperature 40°C • Wash with similar colours • Wash inside out
Summer Offer - Free shipping for all orders within Finland until the end of June.
Shipping to Finland:
• Store pick up (Yrjönkatu 34, Helsinki) €0 • Posti – Post Parcel €3.90 • Posti – Home Parcel €9.90
Shipping outside Finland:
• Posti – Estonia, Latvia, Lithuania €5.90 • DHL – EU countries (excl. Iceland, the Spanish islands, Cyprus and Malta) €9.90 • DHL – Switzerland, Norway, Iceland, the Spanish islands, Cyprus and Malta €14.90 • DHL – Other countries €24.90
See detailed process
Water and Carbon Footprint
99% Less water and 50% less carbon dioxide emissions when compared to similar products made of virgin materials.
100% Recycled Materials
No Harmful Chemicals
Challenging the clothing industry
Collecting and sorting waste
Pure Waste products are made of 100% recycled raw materials. The main raw material, cotton cutting waste, is collected from cut, make and trim (CMT) factories and then sorted by quality and colour.
Each quality and colour batch is mechanically opened into fibres. The colour of the waste defines the colour of the final product. No dyeing is needed.
The mechanically opened cotton waste is mixed with chemically recycled polyester fibres from PET bottles.
The mixed fibres are spun into yarns. This part of the process is the same as when spinning fibres from virgin material.
Knitting and weaving
The yarns are knitted or woven depending on the final use of the fabric.
Depending on the final use of the fabric, the finishing process can include different stages such as compacting, brushing and washing.
This process consists of the cutting, making and trimming of the final product.
Finally, we get sustainable good quality garments that use 99% less water and generate 50% fewer CO2 emissions in the production process than similar products made of virgin materials.