Pure Waste



From the beginning, our aim has been to create a company that is as responsible as possible and to act in a way that allows us to speak openly about all of our operations. We value transparency and we strive to honestly share our works in progress, not just our success stories and strengths. We’re also aware that as a for-profit company, we can never be 100% responsible from an environmental perspective, as our operations will always have some detrimental effects on something somewhere. However, we can do our best to try to identify, acknowledge and minimize those harmful effects.

All three elements of responsibility go hand in hand and affect each other. Below, you can read about these elements of responsibility and what they mean in our day-to-day work. You can read more about the topic, with figures, in our sustainability report.

Social responsibility

Our employees, customers and the societies we work in are the priorities of our social responsibility. Social responsibility for employees is highly important in companies like ours which manufacture in high-risk countries, such as India. 

Our employees are one of our greatest strengths and resources. For this reason, we are committed to taking especially good care of our employees. From the company’s perspective, motivated, committed employees are more productive, and low employee turnover is directly connected to the quality of our work. This naturally applies to our employees both in Finland and in India. We also bear indirect responsibility for the welfare of our subcontractors’ employees.

Environmental responsibility

The textile industry’s operations have huge direct and indirect environmental consequences. Responsible use of natural resources and responsibility for the environment are at the heart of what Pure Waste does. Our products are manufactured from recycled materials and our product development is aimed at constantly expanding our range of recycled yarns, fabrics and products.  

We have chosen recycled cotton as our primary raw material. Cotton is one of the world’s most used fibres, and only a small proportion of used cotton fibres are currently recycled. Cotton is an excellent multi-purpose fibre, but it leaves a very large environmental footprint. Cotton needs constant irrigation to grow, and the farming of each kilogram of cotton is estimated to consume 9,000 to 21,000 litres of clean water. Cotton farming also employs agrochemicals and fertilizer which then drain off into rivers and lakes, polluting them. Agrochemicals and fertilizer accumulate in ecosystems, threatening natural diversity. In addition to these problems, cotton farming causes soil erosion and degradation in many places.  

The textile industry produces vast amounts of cutting waste as a by-product, which we use in our manufacturing. By using cutting waste, we can have an impact on the environment in many ways:  

  • Less textile waste is incinerated or sent to landfill.
  • No new cotton needs to be farmed for our products.
  • Our products’ water footprint is minimal.
  • Our products’ carbon footprint is also significantly smaller than equivalent products manufactured from virgin fibres. 

We strive to consider the environment is all areas of our operations. Our factory is primarily powered by wind, we try to avoid air freight when transporting goods, our product design considers the product recyclability, and our communications focus on raising awareness. 

Our sustainability report can tell you more about our responsibility work.

Economic responsibility

In our business, economic responsibility and profitability are the precondition for everything we do. If our business is not profitable, we cannot provide jobs or offer our customers an ecological alternative to traditionally manufactured textile products. A profitable business gives us opportunities to develop our processes, operating methods and products, and to bring a wider selection of recycled yarns, fabrics and prêt-à-porter clothes to market. 

We’re committed to achieving financial profitability through responsible actions and corporate governance.