"I choose Pure Waste not only for the quality of the products but also because the fits are perfect. Pure Waste is a liable partner, pursuing sustainability and quality"
- Pekka Hyysalo
”After my serious skiing accident in 2010 I had to choose do I give up or fight my way back? I wanted to fight back. Today FightBack brand helps people suffering from head trauma. It also stands for positive thinking, persistence and not giving up on what’s the most important to you.”
FightBack’s mission is to support people with head trauma in their rehabilitation that often takes a lifetime. The goal is also to increase awareness of the safety in daily activities and especially in sport. Many accidents and serious injuries can be prevented by using helmet and other protective gear.
The founder and the face of FightBack, Pekka Hyysalo, was only 19 years old when he had a life theratening accident while freeskiing filming sessions. A heavy gust of wind grabbed him and he overshoot the landing, hit his head and fell into coma for several weeks. The helmet saved his life but he got a life threatening TBI (traumatic brain injury). He started to Fight Back to life. It also was the origin of the FightBack Brand. Already at the early stage of his survival, Pekka wanted to help other people with head traumas. Today FightBack also stands for positive thinking, persistence and not giving up on what’s the most important to you.
Made of 100 % recycled raw materials.
• 60 % recycled cotton • 40 % recycled polyester
Please note that our recycling process is not entirely clinical and our products may contain small amounts of different coloured fibers. In dark colours, fibers of different colours do not stand out, but in light colours they are more easily visible. For us, these little coloured fibers in our fabric are a feature that reminds us of the uniqueness and origin of our products.
• Washing temperature 40°C • Wash with similar colours • Wash inside out
• Store pick up (Yrjönkatu 34, Helsinki) €0 • Posti – Small Parcel €3.90 • Posti – Post Parcel €3.90 • Posti – Home Parcel €9.90
Shipping outside Finland:
• Posti – Estonia, Latvia, Lithuania €5.90 • DHL – EU coutries (excl. Iceland, the Spanish islands, Cyprus and Malta) €9.90 • DHL – Switzerland, Norway, Iceland, the Spanish islands, Cyprus and Malta €14.90 • DHL – Other countries €24.90
See detailed process
Water and Carbon Footprint
99% Less water and 50% less carbon dioxide emissions when compared to similar products made of virgin materials.
100% Recycled Materials
No Harmful Chemicals
Challenging the clothing industry
Collecting and sorting waste
Pure Waste products are made of 100% recycled raw materials. The main raw material, cotton cutting waste, is collected from cut, make and trim (CMT) factories and then sorted by quality and colour.
Each quality and colour batch is mechanically opened into fibres. The colour of the waste defines the colour of the final product. No dyeing is needed.
The mechanically opened cotton waste is mixed with chemically recycled polyester fibres from PET bottles.
The mixed fibres are spun into yarns. This part of the process is the same as when spinning fibres from virgin material.
Knitting and weaving
The yarns are knitted or woven depending on the final use of the fabric.
Depending on the final use of the fabric, the finishing process can include different stages such as compacting, brushing and washing.
This process consists of the cutting, making and trimming of the final product.
Finally, we get sustainable good quality garments that use 99% less water and generate 50% fewer CO2 emissions in the production process than similar products made of virgin materials.